Written by Adrianna Ramirez
Friday, 06 July 2007
http://www.beverageworld.com
"The Sopranos" may have seen its last episode, but its name lives on. If not in a movie, then at least in a soda. Imbibe, Inc. has launched a line of old-fashioned Italian sodas in "honor" of the Sopranos featuring three (more to come) classic Italian beverage flavors--Limoncello, Amaretto and Chianti. HBO has been working in conjunction with Imbibe for the creation of the sodas, which launched last month. The Sopranos, which has no artificial ingredients, preservatives or high-fructose syrup, is being distributed to grocery stores, supermarkets and convenience stores in addition to select sandwich shops and restaurants across the country. Come on, you know Tony wasn't about to let the family name disappear.

Product: The Sopranos Old-Fashioned Italian Sodas
Category: CSD
Marketer: Imbibe, Inc.
Packaging: 12-ounce glass bottle
Varieties: Limoncello, Amaretto and Chianti
Contact information: Imbibe, Inc. 8001 Lincoln Ave. Suite 201 Skokie, IL 60077 USA
Phone: 847.324.4411
Website: drinksopranos.com / www.imbibeinc.com
E-mail: info@drinksopranos.com

[back to top]

http://www.prnewsnow.com

Consumers can now consume less calories and less sugar in a 12 oz can of Exclamation Energy without sacrificing any of the active energy ingredients found in most 16oz energy drinks.

Exclamation Energy is a great tasting option in an energy drink market saturated with medicinally flavored 16 oz cans. Exclamation Energy is a well-balanced citrus-based energy drink. "By creating a great tasting and uniquely branded 12 oz energy drink, we present a new opportunity for some well established distribution channels such as vending" states Andrew Rashkow, President of Imbibe.

While most energy drinks are known for their aggressive names in hopes of conveying energy, Exclamation Energy drink dares to be different, choosing to use one of the best known symbols in societyan exclamation point!!! This is the first time a beverage has distilled its brand into a single character - !. "We think the promotional opportunities are practically limitless. Grab it! Share it! At this stage in the game, you have to go beyond traditional branding to make your mark in a competitive marketplace," explains Rashkow.

Exclamation Energy drink is also setting itself apart from its competition with wholesale and suggested retail pricing below the industry norm. Imbibe believes there is a large group within the energy drink market seeking an alternative for less than $2 per can. "We've created an energy drink with tremendous value. A taste consumers actually love rather than tolerate and the same kick as a 16oz energy with 25% less calories, sugars and carbswhat could be better" asks Mr. David Marcheschi, Senior VP of Sales.

Exclamation Energy drink is currently available online at www.drinkexclamation.com and ships 24 cans to a case.

[back to top]

Jolly Rancher Soda Review