Because they do!

When it comes to beverages, people know right after drinking something whether they like it or not. In either case, their feelings aren't likely to be kept to themselves. Used to be, before the start of Twitter, Facebook and the like, opinions were shared with a limited circle of close friends and colleagues.

This has changed with recent technology.

Many people's spheres of influence have been substantially broadened. One person's newfound flavor discovery, whether positive or not, may be posted, pinged, twitted and retweeted to hundreds of others before he or she has even finished drinking something new. Given each consumer's potential ability to broadcast their feelings publicly, the stakes for winning each and every beverage consumer has never been higher. Impromptu posts claiming that a drink has a "great refreshing taste" or that it "tastes better than the national brand" have the potential to jumpstart sales. While on the other hand, open complaints circulating about "off flavors" or "a flat taste" in a beverage can undo a product launch, promotion or marketing effort.

Imbibe makes outstanding tasting beverages. Our beverage scientists and flavor chemists work day in and day out on a broad spectrum of beverages drawing upon Imbibe's beverage flavor expertise and beverage manufacturing know-how. This allows us to routinely produce best-in-class beverages. The enthusiastic reception our beverages and flavors have encountered in the marketplace for the past fifty years demonstrates the kind of positive momentum Imbibe can help create for your beverage. We know because consumers have been mailing in thank yous for our beverages long before they started posting them.