Natural and Organic

Integrating regulatory expertise with product development

In a society facing an ever-expanding obesity epidemic, consumers are being trained to better understand the composition of the foods and beverages they purchase. A result of this heightened scrutiny is a growing interest in removing artificial ingredients and focus on "all things natural". Interest in organic products – which have evolved from simply covering agricultural commodities to touching almost every type of processed food in the grocery store - continues to expand. For brand owners, this can create challenges, as consumers don't want to sacrifice taste or pay significant premiums, yet make purchase decisions based on their perception of a product's nutritional profile.

For beverage brand owners, Imbibe is well suited to supporting this effort. Our flavor chemists and beverage scientists have decades of experience creating products to meet specific label requirements. From all-natural to "from the named fruit" (FTNF), Imbibe's wide range of products and technologies allow us to provide "cleaner" labels while always managing cost, and our flavor manufacturing sites are certified to produce organic flavors.

Beyond the formulation and ingredients, Imbibe's extensive network of co-packers includes a range of certified organic bottlers. Even better, Imbibe's regulatory team will work with its manufacturing partners to help them become certified when the project requires it.