Juice Drinks

The decision to use juice in a beverage creates complexity that requires specific expertise to manage. How much juice can be used and still cold fill? What label claims can be made once juice is added? How can juice be used to add marketing value yet still maintain reasonable costs? How can products be developed that always taste the same despite seasonal variations inherent in the juice? When working with juice, brand owners need to be certain that their development partner has the experience and skill sets necessary to address the myriad of challenges that working with juice presents.

Imbibe has decades of experience developing juice-based beverages, bringing together all the technical, regulatory, production and sourcing capabilities necessary to support a brand owners' efforts to create, develop and launch juice-based beverages. Our developers work hand-in-hand with our microbiological experts to unite formulation with processing requirements, determining the steps necessary to enhance shelf life and ensure product quality. Our flavor chemists develop flavor systems designed to work with specific juices in order to provide year round flavor consistency and account for any seasonal variation that is inherent in these agricultural commodities. Our regulatory staff work with our customers to evaluate desired label claims and manage compliance to FDA requirements. Imbibe is the single source for juice drink development, from flavor creation to finished product commercialization.