Shots

Expertise through experience

Imbibe has been in the shot business since the category first emerged, helping private label brand owners and intrepid entrepreneurs create products that provide value-driven alternatives to national brands or innovative, differentiated offerings to stimulate new purchase opportunities. Our success in the shot category is driven by several critical disciplines – our expertise in developing functional products, our expansive network of co-packers, and our unrivaled quality control program.

Shots are all about performance. Easy to carry and quick to drink, consumers purchase shots because they expect them to deliver their stated benefit. Be it for energy, relaxation, or recovery, developing shots that actually work requires in-depth knowledge of the functional ingredients that drive performance, the ability to formulate them into a beverage system that tastes great, and the expertise in batching and bottling necessary to ensure the final product meets the stated quantities and %DV/RDI as printed on the label. Imbibe brings all these capabilities together under one roof, offering brand owners a uniquely capable partner for their project and business.

In addition to creating custom formulations and private label products, Imbibe offers a range of control branded shots available in a range of master case configurations:

• Wild Stallion® shots come in Citrus and Berry flavors whose horsepower comes from a potent combination of Caffeine, Taurine, Guarana, and Ginseng. Wild Stallion's® full flavor lineup is available in 2 oz. fully sleeved plastic bottles. These energy shots are functionally equivalent to our 16 oz. energy drinks for those consumers looking for a more immediate low-cal boost.

• Kickstart™ 2 oz. shots are a concentrated and portable line of dietary supplements that satisfy consumers' high-priority functional needs: Energy, Hangover, Virility, Weight Loss and Joint Relief. Kickstart's™ packaging options give retailers and consumers two choices that are both popular and profitable.

• Kickback™ relaxation shots provide a calming, soothing effect to help busy people combat the effects of everyday stress. Driven by a proprietary relaxation formula containing chamomile extracts, L-theanine, L-threonine, L-tryptophan, and gaba amino acids.