A pioneer in developing private label energy drinks, Imbibe has developed an extensive knowledge base in three critical areas related to energy drinks: the functional ingredients that deliver the desired effect, the flavor profiles that consumers prefer, and the production and taste modification technologies necessary to combine the two in order to create a winning product.
In this fast paced category, consumers are always on the lookout for products that provide safe, effective, and long-lasting energy. Imbibe's R&D team continually seek out novel ingredients – herbals, botanicals, fruits, nuts and other extracts – that offer sustainable energy from natural sources. These ingredients can often contribute undesirable taste components, and Imbibe has create specialized taste modification technologies designed to mask these "off notes" so that they desires flavor profile of the finished beverage can shine through.
In consistent fashion, brand owners look for differentiation through unique tastes, or in the case of private label drinks, exact replicas of leading branded flavor profiles. Imbibe's flavor chemists are adept at leveraging our knowledge of marketplace trends and up-and-coming flavors to innovate new, consumer-preferred flavors, as well as creating high quality national brand matches that are virtually indistinguishable to the consumer. In addition to the customized formulation work, Imbibe offers a range of finished beverage options, leveraging our wide range of packaging capabilities and our in house design capabilities. Beverages can be produced under private label or with Imbibe's control brands – e², Wild Stallion® , or KickStart™. We offer energy drinks in 2oz shots, cans (8.3 oz sleek, 12oz, 16oz), stick packs and BIB concentrates.